DIAMOND ANNIVERSARY
Lasting arrangement: Coggins Flowers and Gifts marks 60 years
Published: Sunday, February 7, 2016 at 6:15 a.m.
Last Modified: Friday, February 5, 2016 at 3:17 p.m.
The beautiful arrangements in the back of Jim Coggins’ floral
shop remind him that growing a small business requires patience, hard
work and attention to detail.
“It’s just what you’ve
got to do if you want to build something that’s going to last,” said
Coggins, owner of Coggins Flowers and Gifts at 800 N. Church St. near
Spartanburg Medical Center.
This year, the store will celebrate its 60th anniversary.
Coggins’
parents, the late Helen and Walter Coggins, opened the flower store
behind a barber shop on North Church Street in 1956, the same year
Coggins was born. The idea grew out of his mother's passion for
arranging roses grown in her own garden. Both of his parents went on to
study design at Finley’s Floral School in Greenville.
Coggins
said he started working in the shop when he turned 5. He swept the
floors and watched his parents create beautiful bouquets.
Now, he has brought his son,
Brad, and daughter, Lori, into the fold. His wife, Ginger, also
contributes at the shop. And his granddaughter, Karlee, who is 5, has
just started to show an interest, giving Coggins hope that the store
might continue to a fourth generation.
“I’ve
been reading about some local businesses turning 50,” Coggins said. “I
was thinking, we’ve got them beat by 10 years. … It’s pretty rare in the
flower business to find a shop that has been around that long and still
owned by the same family.”
When Coggins was still a child, his parents moved their business to a former grocery store closer to the hospital.
In 1969, the shop moved
across the street into a new structure that was built on the site of a
former gas station at 800 N. Church St. It has remained there for the
past 44 years.
Coggins was
able to salvage the business’s old sign, which now hangs inside the
store, from the grocery store before it was demolished.
Coggins
took over the reins of the business in 1981. The senior Coggins, who
also worked part-time as a night watchman, died in 1992.
Helen
Coggins continued to help out at the shop on holidays until her death
in 2011. She was 92. Her last day at the shop was on Valentine's Day.
Coggins said his parents would be happy to see the business thriving.
“It’s
tough,” he said. “You have to work long hours and stay focused. … It
means a lot to me that we are turning 60. I’m glad I can have the
opportunity, because you just don’t see that anymore.”
Coggins
said the Great Recession hit his business hard between 2008 and 2010.
In 2011, sales began to bounce back and have continued to grow every
year.
He credits increased marketing efforts and a commitment to quality products and service for the comeback.
“Making sure we do the right thing,” he said. “That has been very important.”
Lori Coggins said she is optimistic about the future of the business.
“Some
days are tougher than other,” she said. “Overall, it has been a great
experience to work alongside my dad and learn from him, to work together
as a family.”
Thank you, Trevor Anderson for writing such a nice story about our 60 years in business. We look forward to many more years.
http://www.goupstate.com/article/20160207/ARTICLES/160209774/1086?p=1&tc=pg